Sunday, August 22, 2004

FOLLOW THE BEAR

From the BBC and elsewhere (via Bears Will Attack), plus all over the web by now:

A black bear went on a binge at a campsite in the US state of Washington - guzzling down some 36 cans of beer.

"He drank the Rainier [local brew] and wouldn't drink the Busch beer [gassy mega-beer]," said Lisa Broxson, bookkeeper at the campground and cabins resort east of Mount Baker.

Nice touch about the local brew, trouble with the story is that the Rainer brewery has been bought by industrial brewer Pabst.

Methinks, there could be huge marketing based on this. But, hopefully, not along the lines of the godawful Hofmeister (George the) Bear - of the "For great (sic and sick) lager, follow the bear" slogan - the satin jacketted, lay-dees magnet, darts playing icon of the 80s. (More like beer gut, brewer's droop, bad breath and gas.)

:: Posted by pete @ 12:54